شناخت پژوهی مطالعات سیاسی

شناخت پژوهی مطالعات سیاسی

تحلیل تکنیک‌های جنگ شناختی رسانه‌ای ایران اینترنشنال و آکسیوس علیه جمهوری اسلامی ایران (قبل، حین و بعد از جنگ 12 روزه)

نوع مقاله : مقاله پژوهشی

نویسنده
دانش آموخته دکترای مدیریت از دانشگاه یزد، یزد، ایران
چکیده
این مقاله با استفاده از روش تحلیل محتوای کیفی و چارچوب نظریه برجسته‌سازی، به بررسی تکنیک‌های جنگ شناختی رسانه‌های ایران‌اینترنشنال و آکسیوس در بازه درگیری ژوئن ۲۰۲۵ رژیم صهیونیستی و ایران (قبل، حین و بعد از جنگ) می‌پردازد. در واقع این تحقیق بررسی می‌کند که چگونه این دو رسانه، با مخاطبان هدف مربوطه خود، روایت‌ها را شکل داده و بر درک عمومی تأثیر گذاشته‌اند. یافته‌ها نشان می‌دهد رسانه ایران اینترنشنال با برجسته کردن نارضایتی‌های داخلی، آسیب‌پذیری‌های اقتصادی و احساسات ضد نظام سیاسی، بر مشروعیت‌زدایی از دولت ایران تمرکز کرده و روایت‌های خود را برای مخاطبان فارسی‌زبان تنظیم کرده است. در مقابل، آکسیوس این درگیری را به عنوان یک عملیات نظامی قاطع رژیم و یک موضوع با اهمیت استراتژیک جهانی چارچوب‌بندی کرده و بر درک بین‌المللی از توازن قدرت منطقه‌ای و توانایی‌های نظامی ایران تأثیر گذاشته است. با وجود رویکردهای متفاوت، هر دو رسانه به روایتی پایدار از ایران به عنوان یک بازیگر مشکل‌ساز کمک کرده‌اند. این مطالعه بر ماهیت فراگیر جنگ شناختی در درگیری‌های مدرن تأکید می‌کند و نقش حیاتی سواد رسانه‌ای و روزنامه‌نگاری اخلاقی را در پیمایش محیط‌های اطلاعاتی پیچیده برجسته می‌سازد. توصیه‌ها شامل توسعه استراتژی‌های قوی مقابله با جنگ شناختی، حمایت از روزنامه‌نگاری مستقل و تقویت همکاری‌های بین‌المللی در زمینه اخلاق رسانه‌ای، در کنار پیشنهادات برای مقابله با جنگ شناختیی برای تحقیقات آینده است.
کلیدواژه‌ها

عنوان مقاله English

Analysis of the cognitive warfare techniques used by Iran International and Axios media against the Islamic Republic of Iran (before, during, and after the 12-day war)

نویسنده English

Toraj Hajirahimian
Graduated with a Ph.D. in Management from Yazd University, Yazd, Iran
چکیده English

This study employs qualitative content analysis and framing theory to examine the cognitive warfare techniques used by Iran International and Axios media outlets during the June 2025 conflict between the Zionist regime and Iran, covering the periods before, during, and after the hostilities. Specifically, the research investigates how these two outlets shaped narratives and influenced public perception for their respective target audiences. The findings reveal that Iran International focused on delegitimizing the Iranian government by highlighting internal dissent, economic vulnerabilities, and anti-establishment sentiments, tailoring its narratives for a Persian-speaking audience. In contrast, Axios framed the conflict as a decisive military operation by the regime and a matter of global strategic importance, thereby influencing international perceptions of regional power dynamics and Iran's military capabilities. Despite their differing approaches, both outlets contributed to a persistent narrative of Iran as a problematic actor. This study underscores the pervasive nature of cognitive warfare in modern conflicts and highlights the critical role of media literacy and ethical journalism in navigating complex information environments. Recommendations include developing robust counter-cognitive warfare strategies, supporting independent journalism, enhancing international cooperation on media ethics, and proposing directions for future research on countering cognitive warfare.

کلیدواژه‌ها English

Cognitive warfare
Iran International
Axios
12-day war
Zionist regime
the Islamic Republic of Iran

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دوره 2، شماره 4 - شماره پیاپی 7
فصل زمستان
زمستان 1404
صفحه 102-120

  • تاریخ دریافت 21 مهر 1404
  • تاریخ بازنگری 20 آبان 1404
  • تاریخ پذیرش 21 آبان 1404